A PEOPLE-FIRST PERSPECTIVE
Young China Group was formed to provide a people-first perspective into the most consequential — and poorly understood — cohorts on the planet
Young China Group are trend researchers with a sociological bent who want to know what is happening on the ground in China, and, more importantly, why it is happening.
We work to illuminate the minds, hopes, and demands of a new generation of consumers, innovators, and workers—their expectations, attitudes, hopes, and fears towards their swiftly changing world.
ABOUT OUR FOUNDER
Zak Dychtwald
Founder and CEO Zak Dychtwald is driven by a love for the people-first perspective on China. Author of the critically acclaimed book Young China (St. Martin’s Press), Zak is driven by a decades-long passion to understand China’s emerging identity and evolving impact on the wider world.
Young China
How the restless generation will change their country and the world
“Engrossing…[Dychtwald]…writes with an infectious energy…To make sense of contemporary China, it is crucial to understand the varied aspirations, anxieties, fears and fantasies of the many millions of Chinese as big a group as the entire populations of some sizeable countries who were born after the year that soldiers killed protesters near Tiananmen Square. Young China provides an excellent starting point for doing just that.”
