The growth of China will impact our countries, our businesses, and our lives.
Welcome to Young China Group
YOUNG CHINA IS THE FUTURE
To understand the market, you have to know the people.
There are more young people in China than the combined entire populations of the USA and Canada. To understand consumption, you have to understand China’s millennials: who they are, what they want, and how they see the world.
We focus on how evolving youth identity drives market, economic, and political impact.
ABOUT YOUNG CHINA GROUP
YCG provides a bridge of understanding between China and the rest of the world.
Swipe to see how Shanghai has changed in the last 30 years.
Chinese millennials have experienced phenomenal change. We take our clients beyond the headlines to give them real insight into the lives of this new generation. Our organization provides ground-breaking thought leadership, market insights research, strategy and execution advice, executive and corporate education, keynote speeches, and more.
ABOUT YOUNG CHINA GROUP
YCG provides a bridge of understanding between China and the rest of the world.
How Shanghai has changed in the last 30 years.
Chinese millennials have experienced phenomenal change. We take our clients beyond the headlines to give them real insight into the lives of this new generation. Our organization provides ground-breaking thought leadership, market insights research, strategy and execution advice, executive and corporate education, keynote speeches, and more.
Zak Dychtwald
Founder and CEO, Zak Dychtwald is driven by a love for the people-first perspective on China. Author of critically acclaimed Young China (St. Martin’s Press), Zak enjoys the exploration of sociological phenomena throughout the country and then turning those theories into practice.
WHAT WE DO
Focused on knowledge and understanding.
Insight Studies and Partnered Thought Leadership
Pioneering research that breaks new ground and makes news worldwide.
Product Strategy and Market Entry
Translating theory into practice, we work with your team to develop an executive strategy that fits this fast-paced market.
Executive Briefings and Education
We work with executive teams and/or your clients to give your decision makers a deep and actionable understanding of China today.
KEYNOTE SPEAKING
Insightful, Engaging, Powerful.
Young China
How the restless generation will change their country and the world
“Engrossing…[Dychtwald]…writes with an infectious energy…To make sense of contemporary China, it is crucial to understand the varied aspirations, anxieties, fears and fantasies of the many millions of Chinese as big a group as the entire populations of some sizeable countries who were born after the year that soldiers killed protesters near Tiananmen Square. Young China provides an excellent starting point for doing just that.”
CONTACT
Get in touch.
For all business, speaking, or media enquiries, please fill out the contact form below or send an email to hello@youngchinagroup.com. We look forward to hearing from you.