WE SEEK ANSWERS TO BIG QUESTIONS
What would living through this change
do to the way you see the world?
China’s youth have lived in a globally unique system of rapid change. How would being immersed in that change impact your expectations towards growth? New technologies? Your government? How would it impact your ability to adapt, or your attitudes towards change itself? We dig in.
Swipe to see how Shanghai has changed over the last 30 years.
WE PROVIDE A BRIDGE OF UNDERSTANDING
At Young China Group, we explore how Young China’s evolving identity drives economic, market, and political outcomes. We try to understand how who this young generation is drives how they act. Because how they act—what they want, how they see the world—will redefine global dynamics.
INSIGHT
We use quantitative research to
understand what is happening
We deploy qualitative research and our anthropological grounding to understand the bigger questions: why is it happening, and what will happen next? We research big questions with real market implications, mixing theory with practice.
- Generation Gulfs – How do China’s Millennials and Gen Z differ from China’s older generations?
- Subculture Emergence – What youth subcultures are bubbling up throughout the country, and why?
- Worth and Work – What is seen as “worth it” to young people today?
- Innovation Ecosystem – What new technology will China’s ecosystem of rapid adoption incubate next? Which will land on the world stage?
CONTENT
We co-create masterclasses,
executive trainings, and seminars
Our goal is to give executives, decision makers, and teams an approachable and actionable understanding of China on the ground. Our criteria? Create content we would look forward to reading, watching, or listening to.
RESEARCH
The YCG Quarterly
Trend Report and Member Presentation
An exclusive quarterly report and accompanying presentation geared to those investing in China and Chinese trends on the ground. The call is designed for investors and businesses seeking to holistically understand the young Chinese consumer.
EXPERTISE
Keynote Speeches
Our founder Zak Dychtwald been invited to share research and expertise on six continents by organizations like Google, WSJ CEO Council, Aspen Institute, World Tourism and Travel Council, Schroders, Cannes Marketing Festival, Colgate, and more.
Executive Briefings
Your decision makers are only as smart as their intel. We create tailored knowledge infusions to get and keep your team up to “China Speed” on trends impacting your business ecosystem.
READY TO GET STARTED?
Email us at hello@youngchinagroup.com