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How Young China is Redefining Their Country and Our World

Consumer, competitor, and collaborator

There are few countries more important – but less understood — in our world today than China. While ‘old China’ and its government still capture most of the attention, China’s youth is driving a massive economic engine that is already leading global growth in a post-Covid world.

As a consumer, competitor, and collaborator, Young China is already redefining their country and the world. Unfortunately, most don’t understand how.

In this insightful and fast-moving session, Zak Dychtwald, author of Young China and founder of Young China Group, will:

  • Show audiences how Chinese youth are dramatically changing how China, and North America, does business.
  • Unpack the impact of the astounding numbers — there are 5X more China Youth than American Millennials and Gen Z combined, and they are redefining every market they touch.
  • Illustrate with on-the-ground stories how the consumer, tech, and innovative trends of this young generation are taking shape to change the world.

Zak’s insight into the people, culture, and systems will take them beyond the headlines and give them the insights they need in this fast-moving world.