A people-first approach to China — the marketplace and workplace in the decade to come.
Welcome to Young China Group
YOUNG CHINA IS THE FUTURE
To understand the market, you have to know the people.
There are more young people in China than there are in North America, Europe, and the Middle East combined – more than the entire populations of the USA and Canada combined. To understand consumption, innovation, or the direction of the country, you have to understand Young China: who they are, what they want, and how they see the world.
We focus on how evolving youth identity drives market, economic, and political impact.
ABOUT YOUNG CHINA GROUP
YCG provides a bridge of understanding between China and the rest of the world.
We work with brands, businesses, investors, and governments to understand China from the ground up. We strive to bring empathy, research, and on-the-ground thinking to your China questions. Through qualitative and quantitative research and a persistently close-to-the-ground ethos, YCG offers a people-first perspective to questions that drive an evolving global dynamic.
TRUSTED BY BRANDS AROUND THE WORLD
WHAT WE DO
Focused on insights and action.
Insight Studies and Partnered Thought Leadership
Pioneering research that breaks new ground and makes news worldwide.
Strategy and Research
Translating theory into practice, we work with your team to develop strategy that fits this fast-paced market.
We range from thematic research to equity research.
Executive Briefings and Education
We work with executive teams and/or your clients to give your decision makers a deep and actionable understanding of China today.
RECENT THOUGHT LEADERSHIP
China’s New Innovation Advantage
Young China
How the restless generation will change their country and the world
“Engrossing…[Dychtwald]…writes with an infectious energy…To make sense of contemporary China, it is crucial to understand the varied aspirations, anxieties, fears and fantasies of the many millions of Chinese as big a group as the entire populations of some sizeable countries who were born after the year that soldiers killed protesters near Tiananmen Square. Young China provides an excellent starting point for doing just that.”